TheBalm


We love all things vintage and cute, and theBalm is one brand that doesn’t fail to impress. With its retro and quirky style packaging and ‘beauty in five minutes’ philosophy, TheBalm has grown to become the lovable and popular brand that it is today.

Founded in 2004 by self-taught formulator Melissa Shipman, this brand was conceptualised and developed from her kitchen with the idea of creating paraben and cruelty free makeup concoctions that offered quick fixes and solutions for a wide range of beauty needs. As the business grew, Melissa hired a chemist and infused ant aging ingredients and refined her concoctions through a triple milled pigmentation process for superior coverage.

TheBalm